Episodes

Storytelling has gained spotlight in many a business conversation recently and that is because stories are able to attract attention and motivate its listeners to take action. Storytelling is an acquired skill and to understand what it looks like when implemented, press that play button to hear Anjali Sharma from Narrative, a multinational storytelling agency. Filled with practical action ideas and also real life examples this episode will help you get ideas on storytelling and how you can 'go down to the trenches' to seek a good story. Do not miss the 5 things organisations should do to identify great stories - which is a great framework that Anjali shares in our conversation.Besides being a founder of Narrative, Anjali is also an author and has shared her idea on strategic storytelling on several platforms. Connect with Anjali on Linkedin: https://www.linkedin.com/in/anjali-sharmaand do check out her website: https://narrative.com.sg/

When it comes to podcasting, there are few pioneers who have made their mark in the podosphere. In this episode, Surbhi is in conversation with one such pioneer,  Evo Terra, a recognised thought leader in the field of podcasting. In this value packed episode you'll learn:-  All about Evo and how he started the 40th ever podcast in the history of podcasting- The trends that evolved from e-books to audio books to podcasts.- Evo's thoughts on building thought leadership with podcasts- Creating brand identity through voice- Building community with podcasts- Podcast is a 'Found-Time activity- Creating a business case for podcasts- How businesses are leveraging podcasts - Not-to- be-missed "Dont's" while preparing podcastsEvo shares variety of insights, generously, from his 20+ years experience in the podcast industry. Don't miss this episode if you are curious about podcasting or serious to build one for your brand.Check out Evo's podcast : https://podcastpont…

From creating value added content to influencing with authenticity in Web 3.0 there are several observable trends that are emerging for building thought leadership.In this episode, your host Surbhi Dedhia deep dives into some of the trends she has observed and reflected upon.Catch this short episode if you want to know how to fine-tune existing efforts in building thought leadership. If you are just about begining on creating your thought leadership, this episode will help you plan better with some future trends.In this episode, Surbhi is also referring to three other episodes. Links to the episodes are below:Episode 3: Who is a Thought Leader?Episode 6: Is Building Thought Leadership only for Individuals?Episode 18: Amplify your Brand with Thought Leadership Content

When it comes to business social media platform, LinkedIn may seem to be the obvious choice.Our guest on this episode, Anjuli Gopalakrishna, begs to differ. She has a valid point when she says, "you go where your customers are!"With various formats of posting to the ease of connecting with audience in real time over Live or DM's, Instagram has a lot to offer when it comes to engaging your community. In this episode, your host Surbhi Dedhia chats with Anjuli about why IG should be leveraged for building thought leadership. Anjuli also shares her 6C approach to build Instagram mastery and shares umpteen examples of companies like Zendesk, Mailchimp and even how Linkedin has leveraged this platform.This longish episode is well worth your time as its full of actionable ideas and examples that Anjuli has shared generously.Anjuli's website : www.anjulig.comAnjuli's IG handle: @anjuligoLink to her Free course on Instagram Influence Mastery: https://courses.anjulig.com…

In this episode, host Surbhi shares six ideas on how brands can weave thought leadership into their content strategy. Digital evolution has pushed many brands to look at content seriously. While businesses understand the importance of content, they often get stuck in the hamster wheel of just producing more content. Thought leadership is far left behind.In today's world where customer's attention is the most precious thing to achieve, it is important to differentiate and be found. That's where thought leadership content makes all the difference.Tune into this episode to get started on #buildingthoughtleadership with well planned content for your brand.In previous episode, Surbhi shared 10 resolutions one can make to get started or enhance #thoughtleadership in 2022. Incase you've missed that episode get it on https://podcast.digitalgenie.co/17

Resolutions are being made now for a brand new year. New goals are being set too. Thought leadership can be build systematically with a goal-based approach. Perhaps you are already on the path of building your leadership or perhaps you are just about begining. Wherever you are on your journey, this episode gives you actionable ideas to implement while building your thought leadership.The 10 points shared in the episode will open up your mind towards different ways one can focus on building their thought leadership.Hope you enjoy this episode as much as I enjoyed sharing it.Here are some of the links referenced in the episode1. Episode 16 on #TMTL podcast - https://podcast.digitalgenie.co/identify-clarify-magnify-your-target-audience/2. Episode 12 with Graham Brown - https://podcast.digitalgenie.co/thought-leadership-powered-by-storytelling-with-graham-brown/3. www.JotMyBio.com15% discount code : TMTL154. Episode 17 with Karthik Nagendra - https://podcas…

Thought leadership building for an organisation gets difficult if it is not backed by the senior leaders. Marketers often find themselves in the dilema of chasing leads and showing ROI instead of owning the thought leadership agenda. How then can organisation in the long run differentiate itself from the competition?On this value packed episode of The Making of a Thought Leader podcast, I am joined by Dr. Karthik Nagendra who is a marketer and also an author of book The Thought Leader way. Dr. Karthik explains how a a systematic approach can help organisations sustain thought leadership agenda in the long run.Being a fellow marketer, I and Dr. Karthik talk all about the funnel chase and how thought leadership can help at each stage.This is one episode you do not want to miss as it has elements for senior business leaders, actionable ideas for marketers and also insights for individuals to work upon.Dr. Karthik is reachable on Linkedin - https://www.linkedin.com/in/dr-k…

Why do we need to know target audience before we work on building thought leadership? Thought leadership content is free, so anyone can access it, then why bother with identifying the right audience? Building thought leadership is not like pitching product or services and yet knowing who we are addressing is very important. Identifying the exact audience helps to shape the thought leadership not vice versa. Tune in to this crisp episode to know essential steps to identify, clarify and magnify target audience. You can learn more about buyer persona here -> https://www.linkedin.com/pulse/have-you-looked-your-buyers-persona-serve-them-better-surbhi-dedhia/and here -> https://www.daretoscale.com/Articles/Scaling-up-with-Buyer-Personas/Download free template of Digital Genie's free buyer persona template  - https://buyerpersona.digitalgenie.co/

Content is the foundational tool of building one's thought leadership. Sharing his expertise on content creation for B2B organisations, Trevor Merriden joins me on a conversation that takes us through a path of what makes content clever, how can organisations switch on thought leadership with clever content, what are the 5 essential steps of building thought leadership when you start from scratch and much more.Trevor is the managing director of Merriborn media in the UK and over the past few years he has been working with organisations big and small on helping the create clever content as well as training them.Check his website: http://merribornmedia.co.uk/or connect with him on Linkedin in: https://www.linkedin.com/in/trevormerriden/

In episode 12, Graham Brown shared several pointers on building thought leadership with the power of story telling. In this bonus episode, our conversation is about thought leadership in women. The gender imbalance is large when it comes to building thought leadership too. Graham shares his perspectives on how we can improve this imbalance. Tell me what do you think about women building their thought leadership? How can they take charge and break the barriers? I welcome your thoughts with me on Surbhi@DigitalGenie.co

Storytelling is one of the oldest form of transferring information for the humankind. Yet in the fast paced digitalised world it is evolving. It is no longer the one to many model but many to many model at play. How can businesses navigate through the modernised and constantly evolving marketing landscape.My special guest on this episode is Graham Brown, who is a recognised thought leader in the world of podcasts.  Through useful anecdotes, examples from history and simplified perspectives, Graham shares 360 degree insights into building thought leadership.This hour is power-packed with value and challenges everyone in the business world to think of building thought leadership.Graham can be reached at https://www.grahamdbrown.com/If you enjoyed this episode, please review the podcast on apple podcast as it can reach to many more people. If you think there were areas on the episode where I could do better, I welcome feedback at surbhi@digitalgenie.co  Thank you!

On this episode, host Surbhi Dedhia is joined by the multi-talented marketer, Ritesh Toshniwal. Ritesh is passionate about technology and believes that start-ups bring innovations that impact daily lives.Ritesh calls himself a techie-turned-marketer and shares valuable insights on what he is observing in the marketing world from B2B and B2C perspective. He says, thought leadership may not be everyone's cup of tea and that  the pandemic has brought one positive i.e. the power of collaboration. He believes that because there is opportunity in collaboaration, thought leadership should not be ignored.Ritesh also shares how thought leadership should be developed at an individual level and at organisation level.Ritesh is passionate to contribute to the start-up community and wants to bring together professionals and thought leaders to support the community.  Ritesh is responsible for driving growth for Homzhub - a property tech start-up in Singapore and is also a mentor & an ang…

Building thought leadership has become more accessible for everyone. Yet, there are essential tools that are overlooked. LinkedIn Company pages is one such amazing tool that businesses of all sizes can leverage today.The expert on this episode of The Making of a Thought Leader podcast, Michelle J. Raymond, helps companies worldwide to leverage Company Pages on LinkedIn. Michelle even says that companies, no matter their size, can look at company pages as their news channel to showcase the latest products or services, behind-the-scenes visuals or even employees who stayed back until midnight to ship products on time. It is a great medium to showcase authentic personality and culture of the company.If you have a company page on LinkedIn and it is not generating desirable engagement or you are not sure how to best leverage it for your business, this episode is for you. Michelle shares very generously her tips and tricks to make the company pages work to build thought leadership…

On this episode, Surbhi is joined by Prantik Mazumdar who wears multiple -hats as the head of business, keynote speaker, venture and angel investor besides being a thought leader in his own right. Prantik's professional journey has followed a successful path enriched with lessons that he learnt along the way.  On the episode he shares how he converted his failures into vital lessons, how it is important to be intentional about growing one's thought leadership and designing a process of immersing oneself in a particular area. He shares unique perspectives about following key people and how they inspire him to develop his thought leadership. Listeners are in for a treat with actionable ideas from Prantik to take forward on building their thought leadership.

Starting with Why or be clear on your purpose is often quoted as the fundamental concept that will determine your happiness levels. If you know your purpose, your life, business and relationships will all be aligned is well established.On this episode, host Surbhi Dedhia is joined by Vibhuti Duggar who is the founder of Project Purpose and also a certified NLP trainer. Vibhuti has spent a decade of her career, as she calls it, living on purpose. Having a purpose statement is not enough, living it is important.Filled with examples of how organisations big and small have sustained and survived because they have implemented purpose across their businesses, this episode offers a unique perspective.  Vibhuti also shares her personal journey on living with purpose and deep-dives into how all of us can determine our purpose of life. A fantastic conversation, full of meaning, right here!

Answering an interesting question from a listener, host Surbhi Dedhia shares her thoughts on building Thought Leadership for individuals and organisations in this episode. In her experience, even businesses can build thought leadership in their segment and she shares some of the ways that organisations can look at developing it. Building trust through out the customer's journey has become an important reason why organisations must look at building thought leadership.For lean and small sized businesses, Surbhi shares few ideas that they can adopt to begin building thought leadership. Tune into the episode to find out more.

In this episode, Surbhi is joined by a consistent entrepreneur who has traveled around the world for television content production and is now in Dubai offering the best of video production services. Vietek Ladislav or Vit as he is known to colleagues and friends, is the founder of Square Motion video production company. He believes in performance marketing and offers his clients ROI based videos.The conversation moves quickly from video marketing, leveraging LinkedIn as a platform and also how to BeLinkedIn Smart.This episode offers great tips on building one's Thought Leadership by leveraging modern marketing tools as a business owner.

In this episode of The Making of a Thought Leader Podcast, Surbhi is joined by a special guest all the way from Singapore - Manoj Menon. Manoj is a futurist and a thought leader in the digital transformation space. With more than two decades of experience as a distinguished technology analyst, he has helped multinational companies, financial institutions, regulators, and government bodies alike make sense of a fast-changing world to drive exponential impact in their communities, businesses and...

On this episode of The Making of a Thought Leader podcast, host Surbhi interviews a trail blazer in his own right, Dhiren Bhatia. Dhiren is a persistent entrepreneur, a podcaster and productivity advocate. Dhiren is the founder of Cloudscape Technologies and shares how he got started to build his thought leadership consistently and systematically. If you are looking for some pearls of wisdom on how to keep up with building thought leadership, you are going to enjoy this episode a lot.

The title Thought Leader sounds great on a profile but is it something that can be just added to one's profile? There seems to be a confusion as to who is a thought leader and who can be a thought leader. In this episode, Surbhi solves this confusion and also shares her 8-P model of building one's thought leadership. Is thought leadership gained by content? Is thought leadership only for those executives working in famous brands? Is thought leadership only for those from the Ivy league schools? Listen in to find out and get a full dose of clarification.

The world has changed and in this mostly digital existence, sharing your thoughts and putting you ideas in the front is becoming important. In this episode, Surbhi shares in-depth the reasons why you should be looking (or even re-looking) at your digital presence seriously, few pointers on what should be avoided and also what factors may slow down an expert's journey towards building thought leadership. This crisp episode is all you need to streamline yourself and get to work!

Hello! Welcome to the Making of a Thought Leader podcast. In the very first episode, podcast host Surbhi Dedhia wears the big picture thinking hat, shares why entrepreneurs, business leaders and executives should build their thought leadership and the value of doing so in the long run. Through this podcast, Surbhi will draw from her experiences as a digital marketer, bring on-board fellow experts, entrepreneurs who have stayed focused on building their expertise in the digital landscape. Thoug...